Generative AI is an algorithm that allows a learning machine to be fed existing information in an attempt to create iterations with new content. This produced content can take on many forms, including audio, videos, pictures, text, and even simulations. This technology is becoming increasingly popular due to its ability to solve problems in new and innovative ways. 

Its abilities have been particularly useful in the marketing space. Its applications are widespread, ranging from email marketing to lead generation. It has significantly increased productivity by up to 40% in various industries such as legal and professional services, high-tech and telecom, and financial services.

In the marketing industry, generative AI has proven to be particularly effective in creating patterns that capture people’s attention. Two popular platforms are ChatGPT, which provides an interactive dialogue using 45 terabytes of information, and Nova, which specializes in personalized marketing and has been shown to improve marketing results by 60-170%.

Future trends in generative marketing include the convergence of artificial intelligence and the Internet of Things, which will enable marketers to personalize offers, emails, and ads for specific audiences. Small businesses can also benefit from the accessibility of this technology.

Experts predict an explosion of generative AI startups due to the vast potential of this technology. The number of AI startups has already increased by 14 times since 2000, and this trend is expected to continue. Business leaders are advised to pay attention to this surge of interest in artificial intelligence to avoid being left behind.

In summary, generative AI has taken the world by storm, offering new solutions to old problems and increasing productivity in various industries. The marketing industry has seen significant benefits, and future trends include the convergence of artificial intelligence and the Internet of Things. As the technology advances, generative AI startups are expected to grow rapidly, and business leaders must pay attention to this trend to stay competitive.