Corporate gifting is an effective way to build relationships, foster growth and create opportunities for businesses. A recent survey found that 43% of US respondents believe that corporate gifts improve relationships, and 23% of companies say that corporate gifts generate leads and connections. Not only do corporate gifts provide an immediate emotional connection, but they also have a measurable return on investment (ROI) for the company. In fact, 80% of CEOs believe that gifting provides a positive and measurable ROI.
Corporate gifting can also be an effective way to retain customers and boost word of mouth for a business. It keeps a brand at the forefront of a client’s mind and can lead to greater sales and ROI. 66% of people will remember a company’s name one year after receiving a gift from them. Additionally, gifting can strengthen a client’s relationship with a brand and lead to brand ambassadorship, which is considered to be the most effective form of influencer marketing by 71% of marketers.
Brand archetypes, as developed by Carl Jung in the 1940s, can take a business to a whole new level when paired with corporate gifting. By aligning a brand with an archetype, a business can turn its brand into a relatable personality, which is more appealing to customers. In fact, 63% of customers dislike generic ads and brand messaging. In contrast, 90% of customers want brands that are real and authentic.
Regards is the only corporate gifting company that pairs a brand archetype with corporate gifts. This is an effective way to create instantaneous connections and lead to greater sales and ROI. They offer gift pairings for different brand archetypes such as “The Outlaw”, “The Magician”, and “The Hero” among many others. These gift pairings align with the values and characteristics of each archetype and offer practical and meaningful gifts that will be remembered by clients.